Men Grooming in India
When you think of the traditional Indian man, it's often the image of someone in a well tailored kurta or a crisp shirt, perhaps sporting a thick mustache or a neatly trimmed beard. However, behind this familiar visage lies a booming trend: men grooming in India is no longer just about maintaining a clean shave or keeping your hair in check. It's evolving into an entire lifestyle.
Today, men's grooming in India is a full fledged industry, and it's not just about looking presentable anymore - it's about self care, confidence and embracing personal style.
The men's grooming market size in India is expanding rapidly, with more men embracing self care practices and seeking professional grooming services.
Men’s Grooming Market Trends
As urbanization continues to grow, so does the awareness around grooming for men. From skincare to haircare, men are increasingly investing in products and services that enhance their appearance. Several male grooming trends have emerged over the years, influenced by the media, celebrities, and changing attitudes toward masculinity.
These trends are poised to shape the future of men's grooming in India, with men’s grooming market trends indicating that the demand for grooming services and products will only rise in the coming years. Experts predict that men grooming trends 2025 will include a greater focus on skincare, beard care, and personalized grooming solutions.
Impact of Grooming on Men's Self Confidence
The concept of grooming is no longer just about looking good - it’s about feeling good. A well groomed individual exudes confidence, which is crucial in both personal and professional spaces. Men’s grooming habits are now seen as an important part of daily life, not just an occasional indulgence. From maintaining a neat haircut for men to indulging in facial treatments for men, these grooming practices have become a key part of a man’s identity.
Grooming for Men’s Hair: Haircut for Men
Grooming for men’s hair has always been one of the most essential aspects of personal grooming. Whether it’s a simple trim or a stylish new look, haircuts play a significant role in shaping a man’s appearance. Hair treatments for men have also gained popularity, with many seeking hair loss solutions, hair growth products or special treatments to maintain healthy and voluminous hair.
Moreover, hair waxing for men has become a common practice for those who prefer a smoother look or want to remove unwanted body hair. The rise of the grooming for men wedding market is also notable, as men prepare for their big day with detailed attention to their hair, skin and overall appearance.
Explore More: Trending Haircuts for Men
Grooming Men’s Beard: Beard Styles for Men
A growing trend among Indian men is grooming men’s beard. Beards are no longer a symbol of rebellion or neglect; they are now an integral part of a man’s style. Beard grooming has become a niche industry in itself, with a wide range of products such as oils, balms, and trimmers designed specifically for men.
Beard grooming for men is not just about trimming and shaping the beard, but also about maintaining its health and shine. Regular beard care has become part of men’s grooming routines, with many choosing to visit professionals for precise beard trims or to get their grooming men’s eyebrows and beard lined up for a more polished look.
Explore More: Trending Beard Styles for Men
Body Grooming for Men: Pedicures & Manicures
While hair care is important, grooming men’s pubic hair and other body hair is equally significant. Body grooming for men is gaining popularity, with more men opting for waxing, shaving or trimming services. In addition to grooming men’s long hair or beard, there is an increasing demand for services like pedicures for men and manicures for men. Men now seek treatments that address all aspects of personal grooming, from head to toe, ensuring they maintain a sharp and polished look.
Facial Treatments for Men: Skincare for Men
One of the most significant shifts in men’s grooming is the increased focus on skincare. Men are more conscious than ever of maintaining healthy skin, and the demand for skincare for men products has risen substantially. Men are now actively seeking out facial treatments for men such as facials, acne treatments, and moisturizing routines.
The growing awareness about the impact of pollution, stress, and aging on skin has led many men to incorporate skincare into their daily routine. This focus on skincare is expected to continue to grow, with men opting for tailored skincare solutions that suit their skin type.
Explore More: Trending Skin Treatment for Men
Digital Influence and Home Grooming for Men
In the past decade, the role of technology in men’s grooming has been transformative. The rise of the digital age has led to the creation of numerous online platforms for grooming products and services, making it easier than ever for men to access top-quality grooming products and services. The advent of online tutorials, grooming apps, and influencer-driven content on platforms like Instagram and YouTube has made men more aware of the importance of grooming.
Mobile apps such as Urban Company allow men to book grooming services at their convenience, bringing barbershops and salons to their doorstep. This convenience has led to an increase in at home grooming services, including haircuts, massages, beard trims and even skincare treatments. Many professional barbershops have adapted by offering home visits, making their services more accessible to people who may not have the time or inclination to visit a salon.
In addition, social media influencers and celebrities have become powerful forces in shaping grooming trends. Men's grooming is no longer confined to salons and barbershops; it has become a prominent part of personal branding. Male grooming products, including hair waxes, beard oils, face serums and even wellness supplements are now advertised online and sold across e commerce platforms, creating a booming market for men's beauty and grooming products.
Future of Men’s Grooming in India
With the evolving fashion landscape and increasing attention to personal grooming, it is clear that men grooming trends in India will continue to change. The men's grooming market size in India is expected to expand significantly, driven by the demand for grooming products and services. The industry is poised for rapid growth, and it is likely that grooming trends will become more diversified and personalized, catering to different preferences, styles and needs.
As grooming for men continues to evolve, Indian men are becoming more experimental with their looks, choosing not only to maintain their traditional style but also to explore new trends. From grooming men’s long hair to trying out different beard styles, the options for men are endless. And with growing acceptance of grooming men’s eyebrows, pedicures for men, and manicures for men, personal grooming will continue to play a pivotal role in how men express themselves.
Final Thoughts
Men grooming in India is no longer a niche market; it’s an essential part of the modern man’s lifestyle. As societal attitudes shift and grooming becomes an integral part of personal care, men's grooming in India is growing in leaps and bounds. With advancements in products and services tailored specifically for men, the men’s grooming market trends indicate that this is just the beginning.
As we approach men grooming trends 2025, we can expect more innovation in products and services that cater to the evolving needs of Indian men. Whether it’s beard grooming for men, haircut for men or skincare solutions, the future of men’s grooming in India looks bright, promising a world where men embrace self care with confidence and pride.
FAQs: Grooming for Men
1. What is proper male grooming?
Proper male grooming refers to the practice of maintaining a clean, presentable and well kept appearance. It includes everything from basic hygiene - like regular bathing, brushing teeth and wearing clean clothes to advanced practices such as:
- Skincare routines (cleansing, moisturizing, and exfoliating)
- Beard grooming (trimming, shaping, and conditioning facial hair)
- Hair care (regular haircuts, styling, and treatments)
- Nail care (manicures and pedicures)
- Body grooming (including hair removal or waxing, if preferred)
Proper grooming enhances confidence and ensures you look polished in both personal and professional spaces.
2. How big is the men's grooming market in India?
The men’s grooming market in India is witnessing significant growth. It is estimated to surpass ₹20,000 crore in the coming years. With increasing awareness of personal care, social media influence and access to premium grooming products, the market is expanding at a CAGR (Compound Annual Growth Rate) of 10-12%. Products like beard oils, skincare, grooming kits and hair styling products are driving this growth, alongside rising demand for grooming services.
3. Is grooming good for men?
Yes, grooming is excellent for men. Good grooming practices contribute to:
- Improved personal hygiene and cleanliness
- A healthier appearance (clearer skin, well kept hair, and nails)
- Enhanced self confidence and self respect
- Better first impressions in professional and social situations
- Mental well being, as it promotes self care
Ultimately, grooming helps men look and feel their best, which is crucial for personal growth and confidence.
4. How much do men spend on grooming?
The amount men spend on grooming can vary depending on lifestyle, preferences and income. On average, Indian men spend between ₹500 to ₹3000 per month on grooming products and services. Urban men who use premium products and frequent salons or spas can spend much more up to ₹10,000 or more monthly on grooming essentials like skincare, haircuts, beard treatments and professional grooming services.
5. How to look clean as a guy?
Looking clean as a guy involves maintaining good hygiene and a polished appearance:
- Daily grooming: Take regular showers, wear deodorant and use mild colognes.
- Face and hair care: Trim facial hair, maintain a haircut, and wash your face daily.
- Clothing: Wear clean, well ironed clothes that fit well.
- Hands and nails: Keep nails trimmed and clean. Manicures help!
- Oral hygiene: Brush teeth twice daily and use mouthwash.
- Skin care: Use moisturizer and sunscreen to keep skin healthy.
A clean look is about consistency and attention to small details that enhance your overall appearance.
6. Why is grooming attractive?
Grooming is attractive because it reflects care, self discipline and confidence. A well-groomed man often leaves a positive impression as it shows that he values his appearance and hygiene. Grooming enhances features, from maintaining clear skin to styling hair and beard properly, making a man look sharp, confident and more approachable.
7. Do girls like men who groom?
Absolutely, Many girls appreciate men who take care of their appearance. Grooming signals attention to detail, hygiene and self respect - all qualities that are attractive. A man who invests in his appearance appears confident, presentable and mature which appeals to most women.
8. Should businessmen be clean shaven?
While being clean shaven has been the traditional corporate norm, modern businesses are more open to diverse grooming styles. That said, a clean shaven look is still preferred in formal, client facing roles as it conveys professionalism and neatness. However, a well groomed beard or mustache is equally acceptable, as long as it’s tidy and complements your overall appearance.
9. Do girls prefer clean shaven or hairy?
Preferences vary. Some girls prefer the clean shaven look as it gives off a neat, polished and youthful appearance. Others find a well maintained beard or facial hair attractive, as it adds ruggedness and masculinity. The key lies in grooming whether clean shaven or hairy, maintaining the look is what truly matters.
10. Are CEOs clean shaven?
While clean shaven CEOs were once considered the norm, times have changed. Today, many CEOs sport beards or mustaches, as long as they are well groomed. Grooming style depends on the individual, industry and personal preference. In creative or tech industries, for example facial hair is more accepted, while in traditional corporate sectors, the clean shaven look remains popular.
11. Is a mustache attractive?
Yes, a mustache can be very attractive when groomed properly. A well kept mustache can enhance facial features, add character and give a distinctive style. Mustaches have made a comeback in recent years, especially among men who want a classic, bold or vintage inspired look. The key is maintenance - keeping it neat and in proportion with the rest of your facial hair.
